About Ayoma

Stress and unhealthy lifestyles affect all of us differently, mentally, physically, and emotionally. For some, it means insomnia and for others, too much sleep. Certain people lose their appetite while others binge. We, first and foremost, realize that you are an individual. And keeping with the spirit of Ayurveda, Ayoma solutions are never cookie-cutter. Your program will be designed to fit your specific needs.

Our signature wellness retreat is called Ayoma LifeSpa. This offers a full array of holistic therapies based upon Ayurvedic medicine. Also, we provide Ayoma products and therapies to holistic health spas and wellness centers all over the world. You can experience Ayoma's unique therapies in diverse geographic locations. All of our products are available by e-commerce. If you are at all confused about which products to use, we offer complimentary online and telephone consultations to help you tailor a program best suited for you, prior to your initial purchase.

Ayoma was founded by Reenita Malhotra Hora, an Ayurvedic Clinician reenitamalhotrahora.com. Educated in India and the US, she started Ayoma for the purpose of introducing the world to her unique system of natural healing.

About our name

The name conjures images of herbs, essences, aromas, colors inextricably linked with India's beauty and natural approach towards mind, body and spirit. The word comes from 'Ayurveda', the sub-continent's 5,000 year old Science of Life, and 'Om', the symbol of Supreme Energy that pervades life.

Ayoma's unique concept - Living Ayurveda

Life, according to Ayurveda, is comprised of the physical body, the senses, the mind, the soul and invisible past experiences. Health comes from the harmony and treatment of the integrated person. It is a dynamic system that tailors itself to the individual. Our concept, called Living Ayurveda implies that Ayurveda is a living philosophy and health program, that is meant to be experienced through all the senses, from the colors of our fabrics, to the scents of all-herbal products, to the sounds of Ayoma healing music. It is "living" in its fluidity, it's interactivity, and its focus on personal needs. Living Ayurveda means realizing the benefits of this lifestyle everyday to maximize your life energy or Ojas for rejuvenation and long term well-being.

Ayoma recognizes that the physical body and the senses are comprised of five elements, Space, Air, Fire, Water, Earth. These combined with the three qualities of the mind, Purity, Activity, Inertia, the individual soul and invisible past experiences unite to form three distinct mind-body combinations or doshas. Typically, one dosha determines the individual's mental and physical constitution. An imbalance in doshas affects health and well being. Ayoma's skincare, massage, body therapies and nutritional guidance programs help restore the body's natural dosha balance, enhancing Ayurvedic healing at the subtlest levels.

Enhancing Inner Beauty

Ayurveda aims at to maximize Ojas. There is no direct translation in English for Ojas. We articulate it as life energy, vital essence, the subtle "glue" that fuses consciousness with the physical body. Ojas is the ultimate vital life energy that pervades the system and resides in the body. It is responsible for immunity, vigor and energy levels.

To increase Ojas is to build health, vitality and to generate inner beauty. What we see in our stressful world are people with depleted Ojas. Like dried leaves, they are tired, worn out, brittle, and their overall health suffers. At Ayoma, we believe that our natural state should be fresh and moist, full of Ojas and vitality at age 10 or age 90.

Ojas is central to Ayoma's philosophy of life and living. Ayoma products and therapies are formulated to increase Ojas. Ojas in turn leads to a life full of abundance. Abundant happiness, abundant health, and abundant inner beauty.

Reenita Malhotra, Founder and CEO

Reenita is an Ayurvedic clinician and entrepreneur, who has presented her version of Ayurveda as a therapeutic lifestyle concept through the creation of Ayoma. Reenita has provided Ayurvedic education to the World Presidents Organization (WPO) in the US and UK, through the Aromaveda Wellness Center in Japan, the International Spa Association in the US and Europe and the University of California at San Francisco's Osher Center for Integrated Medicine. In 1997, she opened and ran a successful Ayurvedic clinic in Tokyo, Japan, and since then, has been involved in developing Ayurvedic programs for the spa, hospitality and healthcare industry. Her extensive experience with marketing and education has given her the tools to work with spa industry professionals to develop a certificate course in Ayurvedic spa and bodywork, accredited by ASTECC (American Spa Therapy Education Certification Council).From Fall 2002, Reenita will provide individually tailored Ayurvedic sessions at the California Pacific Medical Center's Institute of Health & Healing.She is a published author on Ayurveda, with articles appearing in Yoga Journal, Spa Management Journal 2001 and American Spa magazine 2002. Reenita was educated at Williams College in Massachusetts and at Rajkiya Bihar Ayurveda & Unani Parishad.